London QS Master's & MBA Event: Insights & Advice

The QS Master's & MBA Event, held in London on March 1, shared many critical details about the master’s application process. I have compiled the most important points for those considering applying for a master’s degree:

Although each university has different expectations during the application process, the following factors are generally of great importance:

GPA (Grade Point Average): Most universities require a minimum GPA. Competitive programs, in particular, expect a high average. However, if your GPA is low, it can be offset by a strong CV and a compelling personal statement.

Internships and Extracurricular Activities: In addition to academic success, internships, volunteer work, club involvement, and projects make a significant difference in applications. These experiences demonstrate a candidate’s competencies and interests beyond academic knowledge.

Personal Statement: One of the most critical parts of the application. Personal and academic goals should be clearly articulated.

Key points to address:
• Explain how you align with the program
• Show how your academic and professional background has prepared you
• Describe how the program fits into your future plans

Importance of the CV: An academic CV should include academic achievements, projects, publications, and relevant activities — not just work experience. It should be short, clear, and effectively formatted.

Reference Letters: Strong references are among the most important elements supporting your application. Letters from academic advisors, professors, or employers should highlight the candidate’s potential. If the referee knows you well and includes specific examples, the letter will be more impactful.

Caution with AI Usage: AI tools (ChatGPT, Grammarly, etc.) can be helpful in improving your applications, but a personal statement or CV written entirely by AI may come across as unnatural. Universities are very sensitive about authenticity — so use AI as a support tool, but be sure to add your personal voice.

When to Start Preparing for Applications

1 year in advance: Identify target programs, review entry requirements, and work on addressing any gaps. Focusing on internships or academic projects during this time can be beneficial.

6 months in advance: Begin working on your personal statement and request reference letters. Update your CV and strengthen any weak points in your academic profile.

3 months in advance: Finalize application documents, take required language proficiency exams (e.g., IELTS/TOEFL), track application deadlines, and ensure all materials are complete.

The application process requires patience and planning. The earlier you start preparing, the stronger your application will be.